|Motorola's Zander Banks on Even Thinner Phones to Gain on Nokia - 8/22/2006|
|Motorola Inc. Chief Executive Officer Ed Zander is betting a new generation of super-thin, low-cost phones will help him boost profitability and break the dominance of industry leader Nokia Oyj in China and India.
``This is our chance to go after them,'' Zander said in an interview this month in Schaumburg, Illinois, where Motorola is based. ``We know where the No. 1 gets its numbers. It's these emerging markets, and we have to go in there and go meet them.''
Motorola, the world's second-largest maker of mobile phones, will start shipping the 1/3-inch-thick Motofone, its thinnest product yet, next month as it seeks to build on the success of the half-inch Razr. The first of the Scpl (pronounced ``scalpel'') line, Motofone uses fewer parts, multiple-function chips and more efficient software to cut manufacturing costs.